What an unanswered enquiry
really costs.
Clinics know their average patient value down to the penny. Almost none know how many enquiries rang out last week — no system keeps that tally.
The number nobody writes down
Patients do not compare websites at length. They ring two or three nearby options in order and take the first one that answers.
[MAKE THIS YOURS] — the columns are left blank deliberately. The audit fills them in with your market and your average client value.
Worried patients do not wait. The urgent calls go to whoever picks up; the routine ones are happy to call back tomorrow.
The unanswered call, No-shows and After hours
Calls cluster in your busiest hours. Every ring you cannot take is a patient who has already dialled the clinic after you.
Appointments booked without qualification or reminders quietly evaporate, and the slot goes unfilled.
People search when they are worried, which is rarely inside opening hours. A voicemail at nine in the evening is a booking that never happens.
Give yourself a mark
1. Enquiries get answered inside five minutes, whatever the hour
2. I know how many enquiries we missed last month
3. Every treatment and every area we serve has its own page
4. Enquiries are qualified before they reach me
5. Out-of-hours enquiries can book, not just leave a message
6. I can show what the site and the phone produced last month
How to read it: 0–2 means the phone is losing you work today. 3–4 means the out-of-hours and follow-up gaps are the leak. 5–6 is unusual, and your remaining upside is qualification quality.
Hire for it, or answer everything without hiring
- $1,800–$3,200 a month for office hours alone
- Evenings and weekends still uncovered
- Holidays, sickness and turnover included
- Hundreds of local pages plus 24/7 intake
- $500 refundable, then $299/mo
- Live in 14 days, two guarantees in writing
Get your own number
Tell us your area and a typical month. You get back what slow replies and missed calls cost your clinic, plus the intake questions we would build for you.