Clinic Marketing Lab
Weeks one to twelve

What your first
90 days look like.

An honest week-by-week account of how this build behaves after launch: what shifts immediately, what takes a fortnight to settle, and the three things that decide the result.

No invented numbersLive in 14 daysNo lock-in
Before you read on. The client-result slots lower down stay empty until the first cohort clients consent to publish their actual figures. What follows is the shape of a first quarter — not a graph with invented numbers on it.

What to expect, in order

  • The first fortnight is all build — treatment pages, town pages, copy and design. Nothing else moves yet.
  • Rankings appear before bookings do. Expect visibility in weeks three to six; appointment volume follows.
  • The front desk feels the change on day one: nothing rings out, and the after-hours enquiries are already qualified by the time they arrive.
  • Reviews build slowly but decisively. A quiet month one becomes a visible month six.
  • How you handle what arrives decides the result — the build only removes the excuse.
The first quarter

Treatment coverage first

We map every treatment against every area you serve, then build the pages. Competitor scanning decides which treatments get pages before design starts.

Patients start finding you

Treatment-plus-town searches surface first. The booking layer is already handling the after-hours enquiries that used to disappear into voicemail.

It stacks up

Booking-intent searches hold, reviews accrue automatically, and AI assistants begin naming the practice when patients ask locally.

Results

Real figures, when we have consent

Two reserved slots for the first cohort clients at the ninety-day mark.

[Client 1 — awaiting consent]
Enquiries · calls · jobs attributed.

Reserved.
[Client 2 — awaiting consent]
Coverage pages ranking · conversion rate.

Reserved.
The deciding factors

Three things separate the good outcomes

1
Coverage, not polish

The build that covers every service and town beats the prettier one that covers five. It is boring and it is the mechanism.

2
How fast the first reply goes out

Minutes convert; hours do not. The intake layer makes that instant, including at two in the morning.

3
Whether you act on the numbers

Once enquiries, calls and conversion sit on one page, the argument stops being about marketing and becomes about outcomes.

This build will not run your business for you. It removes the excuse that nobody could find you or get an answer.
Two of six build slots left

Your ninety days could start this month.

P.S. If you would rather see the evidence before spending anything, the free audit gives you your own numbers in a business day.

Free · one business day

Start with the diagnosis

Two pages, researched by hand: where you rank, what the AI assistants say about your clinic, who is beating you locally, and the trajectory we would expect for your area.

No card, no obligation.